Three ways to bring a cosmetic product to market — the right one depends on how much control and involvement you want, from formula to finished brand.
These terms describe how much of the formulation and branding work the manufacturer does versus your brand. They're used slightly differently across the industry, but here's how they typically break down.
You supply your own formula and specifications. We manufacture to your exact requirements — you retain full formula ownership; we handle production, filling, and quality control.
We develop the formula for you — either from our private label catalogue for the fastest launch, or as a custom formulation built around your brief. You brand and sell it as your own.
A deeper level of involvement beyond formulation and production, extending into brand positioning and category guidance. Less standardized than OEM or ODM, and discussed case-by-case.
If you already have a finished, tested formula, OEM gets it into production fastest through our toll manufacturing service. If you're starting from scratch or want to launch without carrying R&D risk, ODM — through our private label catalogue or a custom formulation built to your brief — is the more common starting point. OBM-level involvement is worth raising directly with us if you're planning a broader brand build beyond the product itself.
Our core services are OEM and ODM — as a chemist-led facility, we're set up to either execute your own formula precisely or develop one for you from a proven catalogue base or a from-scratch brief. Every formula, whether yours or ours, goes through the same stability testing before production.
Straightforward terms with no hidden charges — a 50% advance confirms your order and begins production; the remaining 50% is settled before dispatch, once your batch is quality-checked and ready.
OEM means you supply your own formula and we manufacture to your specification. ODM means we develop the formula for you, either from our private label catalogue or as a custom formulation, and you brand it. OBM extends further into brand-level involvement beyond formulation and production.
Our core services are OEM, through toll manufacturing on your own formula, and ODM, through our private label catalogue or custom formulation development. Deeper OBM-level involvement is discussed case-by-case depending on your requirements.
No. If you don't have your own formula, our ODM options, private label or custom formulation, mean our chemist develops or selects the formula for you.
Yes. Many brands start on a catalogue or custom-developed formula and later bring their own formula to us for OEM production as their business matures.
No. Private label and custom formulation fall under ODM and are focused on the product itself. OBM refers to a deeper level of brand-building involvement beyond the product, which is discussed on a case-by-case basis.
Tell us what you already have — a formula, a brief, or just an idea — and we'll recommend the right starting point.
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